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CS Insights
Let me tell you what I really think about Customer Success.
Come along as I share my thoughts and advice on all things Customer Success and Leadership. Browse through webinars, podcasts, articles and more to get my perspective on CS and beyond.


The Coaching Mistake That Almost Broke Me and the Framework That Saved Me
Coaching is one of the hardest parts of leadership and I learned that the hard way. When I first moved from being an individual contributor to a leader, I thought coaching meant carrying my team. I believed my job was to have every answer, jump in at every sign of trouble, solve every problem, and of course, do it all faster and better. At least that was the story I was telling myself. In reality, all I did was exhaust myself and unintentionally signal to my team that I did n
19 hours ago3 min read


The Hidden Risk in Customer Success That No One Is Talking About: Feature Ideas
Every Customer Success leader wants to talk about churn, forecasting, onboarding, product adoption… but there’s a quiet little monster living in the background that most teams aren’t paying enough attention to: Feature ideas. Not the ideas themselves, those are gold. The way we manage them, that’s the problem. Most companies have figured out how to collect requests: forms, spreadsheets, portals, Slack messages, emails with subject lines like “Quick thought”… even the occasion
Nov 203 min read


The Empowerment Gap: Why CSMs Don’t Feel Empowered (Even When Leaders Think They Are)
I’ve coached hundreds of Customer Success Managers over the years. Different companies, different products, different regions, different markets. Yet the same pattern appears over and over again. CSMs do not feel empowered. They are not empowered to say no. They are not empowered to drive change. They are not empowered to raise red flags. They are not empowered to make tough decisions. They are not empowered to prioritize for their customers. They are not empowered to deviate
Nov 143 min read


Customer Success Isn’t Just Growing, It’s Defining Market Value
I love when data validates what many of us in Customer Success have been saying for years: customer-led growth is the engine of modern business performance. The latest Public Market Pulse Report from Certinia analyzed more than 4,000 public company earnings reports and the findings are a massive win for Customer Success. The data shows a clear pattern: companies that talk about Customer Success are creating more value, and the market is rewarding them for it. Let’s unpack wha
Oct 282 min read


The Journey: #31 Product Perception Penalty
In Customer Success, we spend a lot of time talking about value realization. But over the years, I’ve come to realize something just as...
Aug 103 min read


The Journey: #29 The Research Edge
When I started my first role in Customer Success, I thought I had it all figured out. I had been a power user of the product.I knew the...
Jul 223 min read


Compensation Is Strategy: Why Your CS Comp Plan Might Be Sending the Wrong Message
After 13+ years in Customer Success, there’s one lesson that has proven itself time and time again: People do what you pay them to do. If...
Jul 183 min read


The Silent Silo Killing Customer Value: Services
Everyone in SaaS loves to talk about breaking down silos between Sales and Customer Success. You’ve heard the calls to “align GTM” and...
Jul 172 min read


The Journey: #28 Personalized ≠ Customized
There was a time in my career when I believed that “wow” moments came from building everything from scratch. Every onboarding flow. Every...
Jul 143 min read


The CEO won't make or break your success quite like this leader ...
You want to know how I decide whether to take a CS leadership role? I start by evaluating the sales leader. After 13 years and 5 CS...
Jul 81 min read


The Journey: #27 The CSM Success Code
When I first stepped into CS leadership, I found myself managing a high-performing, high-engagement team full of hungry, driven CSMs. ...
Jul 63 min read


The Journey: #26 Face Time Matters
A few years ago, I was logging 200,000 miles a year. Great for my Delta status. Brutal on my body, marriage, and sanity. But completely...
Jun 302 min read
Market Impact Insights Podcast: Customer Success Isn't Optional - Kristi Faltorusso
ClientSuccess Chief Customer Officer Kristi Faltorusso admits a question that most customer success professionals can't answer: "How is...
Jun 301 min read
Now At Night: The Fun Side of Customer Success with Kristi Faltorusso
Read the episode summary: In this episode, we sit down with the legendary Kristi Faltorusso Customer Success powerhouse, startup...
Jun 41 min read


The Journey: #14 The Automated Advantage
When I started my Customer Success journey, we didn’t have AI. Heck, we barely had folders we could find. No centralized hub. No...
Apr 62 min read


Why Your Onboarding Program Failed (And How to Fix It)
Let’s rip the Band-Aid off. Your onboarding program failed. And here’s why: You built it to serve your company — not your customer. I’ve...
Apr 33 min read


Your Customer, Your Success: Episode #7 New Year, New Success - Customer Success Strategy
In this episode of Your Customer, Your Success, host Gary Marra sits down with Kristi Faltorusso, Chief Customer Officer at ClientSuccess...
Jan 211 min read


The Sales-to-CS Handoff Won’t Save You—Here’s What Will
Too many Customer Success teams treat the Sales-to-CS handoff like some magical resource—one that holds all the secrets to a customer’s...
Jan 173 min read


🔮 The Future of Customer Success in 2025: My Prediction
We may not have a crystal ball, but we do have something even better—an incredible community of smart, insightful voices in Customer...
Jan 171 min read


Matik Names Kristi Faltorusso as a Top Customer Success Influencer to Follow in 2025
From Matik: Customer success is a constantly evolving field. To stay on top of the latest trends, strategies, and best practices, it...
Jan 141 min read
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