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A business review is an evaluation of metrics and performance of a vendor program over the previous period. It should be linked to overall strategy and objectives and is the results of everyone's activities, interactions and contributions.


Use this template to frame the right discussion with your customers to drive strategy, alignment and outcomes.


There is immense value in running an effective business review:


  • Relationship Building: Business reviews provide an opportunity for the vendor and the customer to strengthen their relationship. Regular face-to-face interactions foster trust and collaboration, leading to a deeper and more meaningful partnership.

  • Customer Feedback: Business reviews allow vendors to gather valuable feedback from customers about their experiences with the product or service. This feedback can be used to identify areas for improvement, address concerns, and enhance the overall customer experience.

  • Performance Evaluation: Business reviews provide a platform for both parties to evaluate the performance of the product or service. By reviewing key metrics, milestones, and goals, vendors can demonstrate the value delivered to the customer and identify opportunities for optimization.

  • Strategic Planning: Business reviews enable vendors and customers to engage in strategic planning discussions. By aligning on future goals, initiatives, and challenges, both parties can work together to develop a roadmap for success and ensure that the partnership remains mutually beneficial.

  • Identifying Upsell and Cross-Sell Opportunities: During business reviews, vendors can identify upsell and cross-sell opportunities based on the customer's evolving needs and goals. By understanding the customer's business objectives, vendors can recommend additional products or services that provide added value and drive incremental revenue.

  • Risk Mitigation: Business reviews serve as a forum for identifying and addressing potential risks or challenges. By proactively discussing issues and developing mitigation strategies, vendors and customers can minimize the impact of risks and ensure the continued success of the partnership.

  • Accountability: Business reviews help hold both parties accountable for their respective commitments and responsibilities. By reviewing progress against agreed-upon objectives and timelines, vendors and customers can ensure that they are meeting their obligations and driving towards shared goals.

  • Continuous Improvement: Business reviews facilitate a culture of continuous improvement. By reviewing past performance, analyzing data, and identifying lessons learned, vendors and customers can identify opportunities for optimization and innovation to drive future success.

Business Review Template

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