In Customer Success, we obsess over churn. We dissect it from every angle, analyzing root causes, building churn reports, hosting post-mortems, and spinning up initiatives to fix what went wrong. But for all the time we spend understanding why customers leave, we rarely take the same care to understand why they stay. And that’s a miss. A big one. Most teams treat renewal as the ultimate validation that a customer is satisfied and getting value. The renewal happens, the contra

In 2009, I was a mid-20-something marketer just trying to figure it all out. I was using a software platform that helped manage my...

In the fast-paced world of software bugs occasionally pop up like surprise guests at a party, best laid plans go unexecuted and...