Every year tons of brands rush to release their industry trend reports, and while I save most and read some, I do so with a mix of excitement and skepticism. Let’s face it, some feel completely out of touch. I literally sit there wondering who fills out these surveys. And then there are some who feel aspirational. Like yes, in some alternate universe with unlimited budget and resources that could possibly be a reality. And then there are the few that hit so painfully close to