Kristi FaltorussoDec 21, 20231 min readWhat is an ICP and Why is it Important?Did you just hear the team Ideal Customer Profile or ICP and you're unsure what it is and why it's important. In this video I'll define what an ICP is and the impact of having it properly defined for your business.
Did you just hear the team Ideal Customer Profile or ICP and you're unsure what it is and why it's important. In this video I'll define what an ICP is and the impact of having it properly defined for your business.
The Data-Driven CCO: Transforming Customer Insights into Strategic ActionsIn leading a Customer Success team, you'll find that there's such a thing as too much data. So how do you avoid "paralysis by analysis"?...
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